Parent brand and signature flavours were branded and named in simple, accessible style. Directly referring to and describing the product. A lightly distorted branmark components play well in production.
Bold color, emphatically typographic, textured raised matte inks, glossy base layer. A vibrant, modern art direction, ensuring product standing out in market saturated by traditionally styled dairy offerings.
Finishing label playfully extends the identity, ensuring accurate product translation and labelling the country of export. Label design contrasts the minimal tube with a touch of irreverence and stylish authenticity — always offset, wrinkled, applied on an angle.
Shipping boxes extended utilization of color using spot pantone for distinct product lines. Offset printed on bleached corrugated paper. A striking visual look, ensuring brand getting noticed both on shelf and in transit.