It’s fun. Functional, tactile, expressive. Physical before digital. Photographs well. Unique markets and regulations. Complex in interesting ways: structural form, material variety, printing techniques, finishing options, and manufacturing. From branching systems to standout products.

First an in-depth exploration of concept. Next a wide range of creative, organizational, and manufacturing work finessing selected design direction into commissioned requirements. Naming, packaging, advertising, physical and digital communications, design systems and many more highly varied things. Specific process and deliverables are tailored to individual projects.

Conversation and visualization. Feedback and visualization. Two to three rounds for concepts, then finessing. Production timing varies with scale and project requirements.

Not really, — select visuals & project photography.