A brown free-range egg photographed upright against a plain white ground, stamped directly on the shell with the Koko farm identity mark. The stamp shows a small chicken character depicted mid-lay — a loose, hand-drawn line illustration of a bird in the act of producing an egg — paired with the brand name Koko and a registered trademark symbol. Food-safe ink on natural eggshell; calcium bloom visible across the surface. Brand identity and character illustration applied via direct-to-product marking. Egg farm branding.

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Art of Packaging designs intricate brands & packaging.

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what is art of packaging?

Branding and graphic communication design. High-level concepts, finessed, and guided to production.

how does it unfold?

Conversation and visualization. Feedback and visualization. Two to three rounds for concepts, then finessing. Production timing varies with scale and project requirements.

what is involved in a project?

First a comprehensive, visualized exploration of a few creative concepts. Next a wide range of creative, organizational, and manufacturing design finessing selected direction into final form. This includes naming, packaging, advertising, physical and digital communication design, and many more highly varied things.

why packaging?

It’s fun to do. Photographs well. Multiple markets, geographies, regulations. With practice a detailed understanding of industry, structural design, printing processes, manufacturing, supplier communications, materials and production sourcing. Complex systems or boutique one-offs.

projects without packaging?

Yes, - branding and communications.
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