A brown free-range egg photographed upright against a plain white ground, stamped directly on the shell with the Koko farm identity mark. The stamp shows a small chicken character depicted mid-lay — a loose, hand-drawn line illustration of a bird in the act of producing an egg — paired with the brand name Koko and a registered trademark symbol. Food-safe ink on natural eggshell; calcium bloom visible across the surface. Brand identity and character illustration applied via direct-to-product marking. Egg farm branding.
contact@packaging.art

contact@packaging.art
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Branding and communication design.
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Select visuals ⇨
Project photography ⇨

what is art of packaging?

Branding and communication design. High-level concepts, finessed, and guided to production.

how does it unfold?

Conversation and visualization. Feedback and visualization. Two to three rounds for concepts, then finessing. Production timing varies with scale and project requirements.

what is involved in a project?

First a comprehensive, visualized exploration of a few creative concepts. Next a wide range of creative, organizational, and manufacturing design finessing selected direction into final form. This includes naming, packaging, advertising, physical and digital communication design, and many more highly varied things.

why packaging?

It’s fun to do. Photographs well. Multiple markets, geographies, regulations. With practice a detailed understanding of industry, structural design, printing processes, manufacturing, supplier communications, materials and production sourcing. Complex systems or boutique one-offs.

projects without packaging?

Yes, - branding and communications.
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A single CLAY Champagne candle carton photographed straight-on and set small within a soft warm-grey field, casting a faint shadow. The cream front face carries the scent name "Champagne" in a small olive serif at the upper left, a smooth green-to-cream gradient silhouette of the brand's signature pitcher-shaped candle floating at centre, the scent notes "White florals. Honeysuckle. Prickly pear." stacked at lower left, and the lowercase hand-drawn "clay." wordmark in deep olive at lower right. Printed on uncoated cream paperboard with a matte, tactile surface, it shows how a restrained front face can carry an entire scent story. This is the kind of brand identity and carton design Art of Packaging develops for luxury candle brands in New York, where the printed silhouette doubles as the product's own portrait.The CLAY Champagne gift box shown part-opened: the printed cream outer sleeve is drawn to the left to reveal a fitted deep-green tray cradling the glossy green pitcher-shaped candle, with a slim dark-green matchbox seated in its own recess alongside. The candle's lacquered surface catches a soft highlight and shows the lowercase "clay" deboss near its pale ombré base. The sleeve repeats the scent name, gradient silhouette, notes and olive wordmark; tray and candle share a single tonal green. It is a two-piece rigid sleeve-and-tray build in colour-matched board — the structural packaging and fitted-insert engineering a candle set needs to feel considered from the first slide of the box, with vessel, tray and bespoke matchbox all tuned to one palette.An open-presentation view of the CLAY Champagne set: the cream printed sleeve stands upright at the left while the deep-green tray at the right holds the glossy green pitcher candle beside an open dark-green matchbox, its green-tipped matches visible in the drawer. The candle's ombré runs from saturated green at the spout to a chalky pale base stamped with the lowercase "clay" deboss. Tray, candle and matchstick tips are tuned to one continuous green against the warm cream board. Details like colour-matched matches are where a launch earns its positioning, and producing them — sourcing the matchbox, specifying the tip colour, matching it to the wax — is part of how AOFP Studio carries a new candle brand from concept through to a finished, shelf-ready gift set.
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A single brown chicken egg stands upright on a flat white surface, centered against a clean light-grey studio background. The warm amber shell, scattered with natural calcium deposit speckles, carries a small ink stamp: a hand-drawn bird character with a circular eye and angular linework, accompanied by a copyright mark. The stamp is the sole brand element — applied directly to the shell surface, no secondary packaging visible. Direct shell stamping as brand identity application; product photography and illustration. Studio portfolio work for a food or farm brand.
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INVASATI preserve container front-facing on neutral. Italian text and nutritional information integrated within the label design. Information design and visual identity design for Italian preserve packaging by a branding studio.INVASATI rear label detail on distinctive green. Recycling symbols, barcode, manufacturing details clearly visible. Information design and sustainability communication in packaging design for Italian food by a branding studio.INVASATI 500g preserve container complete: branding elements, nutritional information, ingredient details on distinctive green label. Even studio lighting. Information design and brand identity design for Italian preserve packaging by a branding studio.
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Three cans of Reagan craft beer—IPA (green), Stout (black), and Ale (orange)—are displayed against a stark black background. Each can features bold vertical typography spelling “REAGAN” and unique striped patterns that differ in angle and frequency per variant. The cans are covered in fine droplets of condensation, highlighting their cold, freshly-chilled state. The clear labeling of alcohol content—6.8% for IPA, 7.0% for Stout, and 5.9% for Ale—adds a sharp and modern touch to the minimalist, high-contrast branding.
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A rectangular box of condensed milk from UKR Dairy stands on a soft yellow surface. The box features bright orange and beige tones, large Cyrillic text reading “Згущенка,” and a punch-out area on top where a single yellow squeeze tube is partially inserted. A message on the inner flap reads: “Condensed milk. Liquid candy. Lasts forever, good on everything.”UKR Dairy’s bold packaging showcases a retro-modern vibe with a pop of orange and handwritten Cyrillic text that declares its condensed milk supremacy. The tagline on the flap—“Condensed milk. Liquid candy…”—reads like a mic-drop moment. A single tube juts from the top like a party horn, turning practical storage into personality.A bright orange box from UKR Dairy balances clean lines and playful typography to reimagine a Soviet staple—condensed milk. The Cyrillic word “Згущенка” dominates the side panel, while a casual phrase printed under the lid romanticizes the product as “liquid candy.” A single tube punctuates the design with character.Imagine milk that wants to party. A cheerful box in shades of orange and tan with “Згущенка” in a handwritten scrawl looks ready to drop sweetness on command. A squeeze tube pokes out of the top like a mischievous tongue, backed by bold claims of immortality: “Lasts forever, good on everything.”A retail box from UKR Dairy is shown with an ergonomic tube-dispensing slot, designed for quick access and point-of-sale efficiency. Featuring clear Cyrillic branding, bold orange labeling, and a marketing line printed inside the lid, the packaging communicates both heritage and practicality in dairy product presentation.
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Innovative packaging design for GOOD Waffles featuring playful character illustration with waffle body navigating maze puzzle graphics. Creative design studio execution combining whimsical storytelling with functional frozen food packaging. Bold typography treatment merges brand name with product identifier, while strategic use of yellow accent color creates memorable shelf presence. Professional packaging design agency work demonstrating expertise in consumer engagement through interactive visual narrative and contemporary illustration style for premium frozen waffle branding.GOOD WAFFLES box showing maze puzzle wrapping multi-panel construction. QR code, sustainable packaging messaging, bold sans-serif and handwritten type combination. Structural packaging design and character-led graphic design for plant-based frozen food by a branding studio.GOOD WAFFLES packaging gamification panel. Instagram hashtag campaign, win-more-waffles promotion, maze as participation mechanic. Packaging-as-marketing-platform concept -- brand graphic design and packaging design strategy by a creative studio.GOOD WAFFLES multi-panel box. Nutrition facts, cooking instructions, bilingual labeling, ingredient transparency, character illustration maintained through compliance panels. Information design and packaging design for plant-based frozen food by a graphic design studio.
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A close-up of the top of a vibrant yellow aluminum tube designed for sweetened condensed milk by a packaging design agency. The packaging features clean sans-serif typography stating “100 g” and “Made in Ukraine,” with a white plastic twist cap. The branding “UKR DAIRY” is set into a white capsule shape. The overall design feels minimal and modern, with cues taken from graphic design and packaging design studio aesthetics.The midsection of the packaging tube shows bold, oversized white script lettering layered beneath a jagged lime-green label repeating the words “SWEET CONDENSED MILK.” This eye-catching graphic detail adds visual rhythm and energy to the packaging design, using contrasting fonts and textures that reflect branding studio and art direction expertise for food packaging.Bottom portion of the yellow aluminum tube highlights the continuation of the white, flowing script “UKR” along with the structural white cap. The glossy finish and precise print application showcase expert graphic design execution for FMCG packaging, with a focus on cleanliness, clarity, and user convenience, aligning with current packaging design bureau standards.The reverse side of the yellow tube displays vertical white text reading, “Good milk. Handy, lasts long, good on everything.” This understated typographic treatment adds brand voice and character while preserving the minimalist aesthetic. The layout exemplifies effective use of typography and messaging in contemporary food packaging and reflects thoughtful creative direction.Back view of the aluminum tube featuring ingredient and nutrition information printed in fine white text against the yellow background. A jagged lime-green graphic element partially wraps the side with repeated “SWEET CONDENSED MILK” lettering. The layout integrates compliance and branding with clarity and balance, typical of expert packaging design studio work. Additional icons indicate recyclability and organic certification.Top rear of the packaging with a scannable barcode label neatly applied across the sealed edge, above the word “*ORGANIC” in tall, condensed uppercase lettering. Below are ingredients and nutritional claims in a clean sans-serif font. The visual hierarchy is clearly defined, combining branding clarity with graphic design utility for a modern FMCG item.
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Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
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Two 500ml bottles of "Redshift Glitch Cold Brew" are showcased on a wooden shelf, flanked by a small glass filled with dark cold brew. The packaging features a striking neon green cap with an industrial, tech-inspired form and a minimal white body. A digital glitch-style graphic in electric green stretches across the label, enhancing the product’s futuristic theme. Ingredients and origin details are printed in a clean sans-serif font. The muted gray background and warm-toned wood surface create a contrast that draws focus to the bold visual elements of the packaging.
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Two tube-shaped containers of sweetened condensed milk, one yellow and one brown, stand upright against a light gray background. The yellow tube reads “Згущенка” and the brown tube reads “Ириска” in bold, diagonal Cyrillic lettering. Both feature 100g labels and repeating text in English and Spanish such as “Condensed” and “Dulce.” The packaging design is minimal, modern, and eye-catching.Meet your new favorite retro snack aesthetic: two slick tubes of condensed milk flaunting bold Cyrillic type in yellow and brown. One’s a classic “Згущенка” and the other, a richer “Ириска” caramel vibe—both with sweet graffiti-like lettering and multilingual flavor tags like “Dulce” and “Condensed.” Squeeze, snack, repeat.A pair of minimalist aluminum squeeze tubes featuring stylized Cyrillic typography: one in mustard yellow and the other in rich caramel brown. Designed with clean sans-serif product descriptors, the tubes contrast playfully curved product names against precision-cut ingredients like “DULCE,” “SWEET,” and “CONDENSED.” An elegant visual study in vertical layout and international branding.Packaging study featuring two 100g metal tubes of condensed milk, photographed against a neutral light gray field. Left tube is labeled “Згущенка” (classic condensed milk) in yellow with English/Spanish label elements. Right tube reads “Ириска” (caramelized flavor) in chocolate brown. Both tubes include repeated text patterns for “Condensed” and “Dulce.” Font treatment emphasizes strong diagonals and vertical legibility. legibility.Like characters in a quirky kitchen drama, two condensed milk tubes stand slightly tilted—one bright yellow, the other deep caramel brown—each proudly displaying stylized Cyrillic names: “Згущенка” and “Ириска.” Dressed in playful wrappers with echoing words like “Dulce” and “Condensed,” they feel less like pantry staples and more like bold personalities ready to sweeten your day with flair.
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High-contrast product label for "Winter Radish" by Nutritionaide.com. The design features tall, condensed black typography on a reflective silver background with a bold red diagonal strip highlighting the brand name. Includes a barcode, QR code, and storage instructions.Futuristic silver label for "Micro Arugula" from Nutritionaide.com. Features vertically stretched black lettering, a bright green brand banner across the middle, and scannable QR and barcode elements. Clean layout with refrigeration and washing instructions.Reflective label design for "Brilliant Blend" mix of lettuce, radish, and pea shoots. The label uses large black serif text, a yellow diagonal stripe with the Nutritionaide.com branding, and subtle gradient tones in the background. Includes a QR code, barcode, and usage notes.
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Flat layout of an unfolded packaging box for a dairy-free frozen dessert product called “Monkey’s Uncle,” featuring caramelized banana and toasted walnut pieces. The packaging design features minimalist graphic design principles, with a clean white and mint green color-blocked background. Whimsical illustrations of smiling bananas and a small sandwich-style dessert add charm and character. The logotype "say hello" is displayed in a vibrant sans serif font with a rotated 'o' acting as a playful detail. Key text elements include product information, ingredients, barcode, and branding. Designed for a modern packaging-design-agency portfolio, this layout reflects a joyful and approachable identity system.Close-up photograph of the mint green panel on the back of the “Monkey’s Uncle” dessert packaging. The image focuses on the barcode, manufacturing date (07.05.2023), and location of production—Vancouver, BC. Above the barcode, product information is printed in compact sans serif type. A small, illustrated dessert sandwich with a smiling face adds visual interest and lightness to the structured layout. The matte finish and precise printing reflect professional production values typical of a design studio or packaging-design-agency that emphasizes brand storytelling through materiality and layout precision.Detailed shot of the “Say Hello” dessert packaging showing part of the box exterior with the colorful logotype in lowercase: “say hello,” printed in bright red and blue. Beneath it, the descriptor “NON-DAIRY FROZEN DESSERT” is printed in fine uppercase text. Two cheerful illustrated bananas sit below the logo, reinforcing the flavor identity. The background is a natural off-white textured paper, adding tactile warmth. The packaging conveys a friendly and inclusive brand identity, combining clean graphic design with playful touches, ideal for a branding-studio or packaging-design-bureau specializing in food and lifestyle products.
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Bright yellow branding graphic featuring bold white Cyrillic hand-lettering that reads “ЗГУЩЕНКА,” translating to “condensed milk.” The type is rendered in an energetic, slanted style, adding motion and character. In the bottom right corner, a minimal logomark displays the brand name "UKR DAIRY" in uppercase within a soft, rounded white capsule form, accompanied by a single white dot. The image utilizes flat, high-contrast color blocking and dynamic typography to convey a confident, modern food identity. This typographic approach reflects the work of a branding-agency or design-studio specializing in packaging design, identity systems, and Eastern European consumer goods.Cropped visual featuring the UKR DAIRY logo lockup against a solid yellow background. The logotype is set in uppercase yellow sans serif inside a soft-edged white capsule, with a white circle mark to the left, forming a simple and flexible brand mark. The visual language is contemporary and reductionist, optimized for clarity and shelf presence. This identity work emphasizes restraint and consistency, hallmarks of professional design agency work in food and beverage branding and logo design.Bold typographic visual featuring the Cyrillic word “ІРИСКА” meaning “toffee” or “caramel” set in an expressive, white handwritten typeface across a rich brown background. In the bottom right, the UKR DAIRY logo is repeated in its capsule form, providing a unifying brand anchor. The warm brown background color visually reinforces the caramel product type while the handwritten script adds approachability. This visual identity reflects a packaging design studio’s ability to merge regional language, expressive typography, and modern branding techniques into a coherent brand system.
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Close-up of a stylized produce sticker placed on the green surface of a watermelon. The sticker features a bold purple illustrated lip, green background, and hand-drawn text that reads "ALTONICS" with a numeric code “2933.” The lip graphic is detailed with a slightly open mouth and playful attitude, expressing personality through minimal illustration. The watermelon’s natural skin texture and variegated green pattern provide organic contrast to the smooth, printed sticker. This composition reflects experimental art direction and identity design for consumer goods, aligning with branding-studio and packaging-design-agency portfolio aesthetics.Mid-frame shot of a whole watermelon featuring the ALTONICS label sticker applied to the upper middle quadrant. The watermelon’s deep and light green mottled pattern dominates the image, while the purple-lipped sticker sits slightly off-center. The sticker’s playful tone stands out against the fruit’s organic surface, blending commercial design with a surreal, stylized twist. The image showcases how product identity can be expressed through small, tactile design details—ideal for creative direction, packaging, and graphic design agency work focused on food and lifestyle sectors.Three-quarter view of a whole watermelon photographed in full against a neutral gray backdrop. The ALTONICS sticker remains visible, applied to the front-facing curvature of the fruit. The fruit’s radial stripes and natural imperfections contrast with the playful, humanized identity label, making the image both photographic and illustrative in its intent. This shot highlights branding application in context—demonstrating how identity elements are embedded directly onto product surfaces in a way that feels intentional and irreverent. Ideal for presentation within a packaging-design-studio’s portfolio or experimental branding case study.Full product shot of a whole watermelon placed against a neutral light gray background. The watermelon sits slightly angled, showcasing its full rounded form and distinctive green striping. At the center of the frame, a small ALTONICS fruit sticker—featuring a purple lip illustration and green label—adds a playful branded detail. The setting is clean and minimal, emphasizing the contrast between natural texture and graphic intervention. This image functions as a hero visual in a visual identity campaign, illustrating how branding can transform an everyday fruit into a vessel for personality and storytelling. Suitable for use in a branding-studio or creative-direction portfolio.
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Side view of a FED meal delivery box featuring a kraft panel contrasted against a matte grey shell. The printed messaging emphasizes clarity and instruction—“Keep Refrigerated” in bold sans serif type and directional arrows alongside a line illustration of an open box. Additional microcopy reads “Healthy Eating on Autopilot” and “Dietitian-Designed & Chef-Prepared.” The large block lettering “FED” on the side panel asserts brand presence with minimal visual noise. This packaging design reflects an efficient, systematized brand identity developed for high-volume logistics, ideal for presentation within a branding-agency or packaging-design-studio context.Frontal flat view of the FED box showcasing its instructional panel. The layout includes graphic elements such as arrow icons, step-by-step diagrams, and a simplified box schematic. Key visual information—like the “THIS SIDE UP” label and “OPEN HERE” instruction—is clearly communicated. The typography is industrial yet friendly, using hierarchy and spacing to support usability. The branding strategy focuses on clarity, legibility, and trust—an approach typical of studios designing for direct-to-consumer food logistics and lifestyle brands.Overhead angled view of the FED box, highlighting the large typographic treatment on its lid. The word “FED” is printed in oversized capital letters in kraft orange against the deep grey of the box, creating strong shelf visibility. Repeated branding appears on the box’s side panel. The composition plays with scale and grid layout while maintaining a no-nonsense graphic language. This design communicates confidence and simplicity, aligning with visual systems created by branding-studios for food-tech and delivery-first startups.Rear view of the FED branded meal delivery box. The large “FED” wordmark continues on the sides and top, while the rear face features the brand’s web address “fedfedfed.com” and Instagram handle “@fed_hq” in matching orange typography. Text indicating “Dietitian-Designed & Chef-Prepared” reinforces brand values. The grey matte box finish and precision-cut folds reflect attention to structure and detail. This view highlights how identity and packaging converge to deliver clarity and consistency—hallmarks of a design agency specialized in scalable food systems branding.
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A clean studio shot showcasing a pyramid-style stack of Say Hello Sweets packaging. Each box represents a different flavor of non-dairy frozen dessert, with whimsical illustrated characters—such as a smiling chocolate bar, lemon, banana, or strawberry—personifying the ingredients. Flavor names like “Chocolate Nirvana,” “Stay Mallow,” and “Lemon Squeezy” are set in bold sans serif type, paired with delicate pastels and off-white backgrounds. The structured composition and joyful visuals reflect a well-considered brand system suitable for a packaging-design-agency focused on lifestyle and food sectors.Flatlay image of Say Hello Sweets frozen dessert boxes arranged in a neat grid. Each package features a hand-drawn character illustration representing a core ingredient (e.g., lemon, mint leaf, chocolate bar, banana) and a playful product name printed in black. Pastel color blocks support visual differentiation between flavors. The design emphasizes emotional connection through light-hearted illustration and typography. This grid view highlights the consistency and flexibility of a cohesive packaging design system produced by a contemporary branding-studio.Detailed view of the unfolded "Monkey's Uncle" packaging, showcasing both front and back panels. The front features the product name and smiling illustrated bananas, while the back lists ingredients, nutritional facts, allergen info, and a barcode. A small character illustration of a dessert in a sundae glass adds personality to the layout. The pastel green section clearly separates the content areas, supporting readability. The typography is clean, functional, and well-balanced with the playful tone, ideal for design studio portfolios focused on food packaging and consumer goods branding.
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Two kombucha bottles designed by a branding studio, displayed against a bright sky backdrop. The left bottle features a vivid yellow-orange jalapeño flavor, while the right bottle holds a deep magenta blueberry variant. Each bottle label is transparent with a grid design, geometric flavor illustration, and vertical typography. The clean, minimalist labels allow the saturated drink colors to take visual priority, highlighting creative direction, beverage packaging design, and product differentiation.Rear view of the kombucha bottles showcasing barcode placement, brand website, and social media handle on transparent label stock. The jalapeño flavor uses red accent elements, while the blueberry features green. Nutritional and legal information is neatly integrated into the grid system, showing effective packaging design strategies used by a design agency in beverage branding.Detailed close-up of the side of both kombucha bottles, emphasizing nutrition facts printed in white over the drink’s natural color. The grid layout holds all mandatory text without obstructing the visual impact of the liquid inside. The jalapeño label mentions pineapple and mint, while the blueberry includes references to antioxidants and flavor balance, illustrating a packaging design studio’s precision and thoughtfulness in beverage label development.Side profile of kombucha bottles showing vertical flavor narratives—“Jalapeño is a delicate tropical fusion” and “Blueberry has a rich, bold taste.” The labels are minimal yet detailed, using transparent stock and vertical text placement that complements the bottle’s curvature. The crisp type and floating impression of the labels speak to high-level creative direction and modern beverage packaging trends.
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Strategic product photography showcasing Good Waffles frozen breakfast packaging against vibrant blue branded backdrop. Design agency photography demonstrates effective brand environment creation through repetitive logo pattern integration and color psychology implementation. White package design features clean minimalist typography hierarchy, appetizing food photography, and playful maze illustration elements that reinforce brand personality. Professional packaging design studio work evident in balanced information architecture, strategic product positioning, and consumer-focused visual communication. Bonus plant-based bakery messaging and barcode placement showcase comprehensive retail packaging considerations. Photography setup exemplifies branded content creation for social media marketing, e-commerce platforms, and design portfolio presentation perfect for breakfast food category positioning and millennial consumer targeting.

Vintage gloss finish.
Chromatic beer system.
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Reagan.
Scotland. 2024

Four KAITO coffee capsule boxes in an alternating staggered offset arrangement against neutral grey, each box shifted to expose the box beneath. White coated paperboard, single-color cyan print. Front face shows the large striped KAITO wordmark; LØVE variant in white on the blue vertical band with concentric arc stripe pattern. Tasting notes: noisette, chocolat, caramel. Bilingual French/English pack copy. Origami bird logomark throughout. Art direction and brand identity and graphic design by a packaging design studio.

Nespresso.
Minimalism in pantone.
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Kaito. Quebec.
2024

INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.

Cannning obsession.
Innovative preserves.
Typographic exuberance.
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INVASATI.
Italy. 2025

A wide line-up of the complete CLAY range: three cream cartons run left to right showing fronts and scent-coloured side panels, the blue Vetiver and green Champagne candles perched on the first two boxes while the orange Amber box at right is opened to reveal its candle beside a colour-matched orange matchbox with matches in the drawer. The "Vetiver" front, gradient silhouettes and colour-coded "clay." wordmarks step across the row, tying printed system, sculptural object and gift architecture into one frame. Bringing a three-scent candle line to launch at once — every carton, vessel and bespoke matchbox produced to spec and to schedule — is the end-to-end packaging and production Art of Packaging runs for a new home-fragrance brand.

Structural branding.
Functional form.
Luxury scents.
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Clay.
NYC. 2026

Cold brew.
Represented in neon.
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Red Roastery.
Canada. 2024

Two yellow plastic squeeze tubes of Zghushchenka condensed milk from UKR Dairy, stood upright and spaced apart on a warm grey-brown studio backdrop with soft directional lighting casting long, low-contrast shadows behind each tube. The tube on the left is front-facing and carries the brand wordmark "ЗГУЩЕНКА" set vertically in a bold, hand-drawn graffiti-style Cyrillic script in white, running the full length of the tube and overlapping a loose repeating pattern of fluorescent yellow-green "CONDENSED" stamp-block type used as a secondary motif. A small green sunburst badge reads "ORGANIC" and a shoulder label carries the UKR Dairy mark and a 100 g net weight mark. The tube on the right shows the reverse: barcode, ingredients and nutrition panel, and the tagline "Condensed milk. Liquid candy, lasts forever, good on everything" set rotated ninety degrees and running vertically up the body. Both tubes wear matte white screw caps at the base. The squeeze-tube format is a deliberately unconventional structural choice for a product category that is almost always canned. Custom display lettering, layered typography system, tube dieline development, and direct-print production in yellow, white and fluorescent green. Packaging design for a new condensed milk brand launch by Art of Packaging.

Condensed milk.
Culinary staple.
Liquid candy.
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UkrDairy.
2025

Wide studio photograph presenting all four Earnest Pursuit specialty coffee tins in a single editorial stack against a warm greige gradient backdrop — the complete four-SKU lineup balanced vertically in ascending size from top to bottom. The top tin is tangerine orange: "EARNEST PURSUIT" in wide-tracked white condensed monospace, a delicate white line illustration of a reclining figure with a glass and bicycle, small tasting-note type, and a sky-blue pill badge reading "The Vine." The second tin is warm cream with "EARNEST PURSUIT" in cornflower blue, a blue line-drawn figure beside a small sailboat, and the "Let's Chill" badge. Third is deep forest green — white wordmark, a tall crane-like bird illustration in pale linework, and an "All Set" badge. At the base, the widest and tallest tin is pale warm yellow: "EARNEST PURSUIT" in periwinkle blue, a stacked-objects line illustration, and "The Match" badge for the house blend sourced from the Pacific Islands and Latin America. Metal roll-seam lids catch bright specular rim light against the matte direct-printed panels throughout. Spot colour, four-SKU direct-print tin system with a distinct custom line illustration per SKU. Packaging design for a new specialty coffee brand launch in New York, complete multi-SKU system by Art of Packaging.

Specialty coffee.
Wraparound story.
Tin, gloss, pantone.
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Earnest Pursuit.
NYC. 2026

A clean front-facing line-up of the three CLAY cartons — Vetiver, Champagne and Amber — each with its candle perched on top: blue, green and orange glossy pitcher forms above their matching boxes. Every front carries its scent name, a colour-matched gradient candle silhouette, the scent notes ("Limestone. Vetiver. Fig leaf." / "White florals. Honeysuckle. Prickly pear." / "Amber. Vanilla. Sandalwood.") and the "clay." wordmark in the scent's colour. Read together, the row makes the system legible in a second: one structure, one candle form, three scent-coded colourways. It is the catalogue view of a scented-candle range where the packaging design does the merchandising — each SKU distinct, the family unmistakable, the set built to sit together on a shelf in NYC and online.
art of packaging

Branding and visual identity.
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Clay.
NYC. 2026

image use