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art of packaging / 2026
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Wide studio photograph presenting all four Earnest Pursuit specialty coffee tins in a single editorial stack against a warm greige gradient backdrop — the complete four-SKU lineup balanced vertically in ascending size from top to bottom. The top tin is tangerine orange: "EARNEST PURSUIT" in wide-tracked white condensed monospace, a delicate white line illustration of a reclining figure with a glass and bicycle, small tasting-note type, and a sky-blue pill badge reading "The Vine." The second tin is warm cream with "EARNEST PURSUIT" in cornflower blue, a blue line-drawn figure beside a small sailboat, and the "Let's Chill" badge. Third is deep forest green — white wordmark, a tall crane-like bird illustration in pale linework, and an "All Set" badge. At the base, the widest and tallest tin is pale warm yellow: "EARNEST PURSUIT" in periwinkle blue, a stacked-objects line illustration, and "The Match" badge for the house blend sourced from the Pacific Islands and Latin America. Metal roll-seam lids catch bright specular rim light against the matte direct-printed panels throughout. Spot colour, four-SKU direct-print tin system with a distinct custom line illustration per SKU. Packaging design for a new specialty coffee brand launch in New York, complete multi-SKU system by Art of Packaging.Close-up studio photograph of three Earnest Pursuit specialty coffee tins balanced in a vertical stack against a warm cream-to-light-grey gradient background. The tight crop fills the frame with the tins, emphasising the direct-print surface quality and label typographic details. The top tin is a bold tangerine orange: "EARNEST PURSUIT" set in wide-tracked white condensed monospace type across the upper half of the front panel, with tasting notes in small white type to the right and "The Vine" appearing in a bright sky-blue pill-shaped badge. A delicate white line illustration — a figure reclining with a glass and a bicycle — sits in the lower-left register of the label. The middle tin is a soft warm cream, with "EARNEST PURSUIT" in cornflower blue, the "Let's Chill" SKU badge in the same blue, and a seated figure beside a small sailboat in matching blue linework. The lowest tin is deep forest green, partially cropped at the frame base, its white wordmark just legible. Metal lid rims visible at the seam of each tin catch a bright specular rim of studio light, contrasting with the matte printed panels. Direct-print on metal, spot colour, multi-SKU tin system. Custom line illustration system, display typography, and packaging design for a New York specialty coffee roastery by Art of Packaging.

art of packaging

AOFP creates striking objects of attention.
Branding and visual identity.
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The set..
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Earnest Pursuit.
Coffee. NYC. 2026

A landscape-format composition showing the Earnest Pursuit Let's Chill coffee tin in four positions arranged in a descending diagonal staircase across the wide frame, photographed against a warm sand-toned studio backdrop with smooth, diffused light. The horizontal orientation provides generous negative space around the four-position sequence, giving the composition a spacious, editorial quality that emphasises the tins as considered objects within the frame. The staircase proceeds from upper left to lower right: the back panel at the apex shows the silver lid and tasting copy on the blush cream surface; the second position presents the main front label with EARNEST PURSUIT in wide-tracked condensed blue grotesque and the Let's Chill badge in electric blue; the third position turns to the narrow informational side panel; and the lowest position opens out the widest face of the tin, revealing the full illustration panel with hand-drawn blue linework. The cream tin surface finish and direct-print quality read clearly in the even studio light, with silver lid rims catching a bright specular at each tier. Packaging design for a specialty coffee brand with custom illustration system and multi-angle object study, New York.A single Earnest Pursuit coffee tin — the Let's Chill roast — shown in four positions arranged in a descending diagonal staircase composition photographed against a pale, cool greige studio background with diffused, even lighting. The staircase arrangement reveals the tin's square three-dimensional form across all its faces in sequence. At the apex, the tin is turned to show the back panel: a silver lid visible from above, with tasting and origin notes in small blue type on the blush cream panel below. The second position presents the main label face — EARNEST PURSUIT set in wide-tracked condensed blue grotesque across two stacked lines, with a compact electric blue rectangular badge reading Let's Chill anchoring the lower label zone, alongside a hand-drawn line illustration of a seated figure beside a small sailboat. The third position presents the narrow side panel carrying brand information in the same restrained type register. The lowest and widest position brings the square base face fully forward, revealing the expanded illustration panel with delicate blue linework detail. All four positions are the same blush cream tin: a direct-print metal square format with a silver press-fit lid. The composition reveals the physical object and print quality from every angle, demonstrating the illustration system and surface finish in a single frame. Brand identity and packaging design for a specialty coffee brand with custom illustration system and direct-print tin production, New York, by Art of Packaging.

distinct coffee

Tin, gloss and Pantone.
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Earnest Pursuit.
NYC. 2026
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All sides.

Front and back views of two yellow squeeze tubes from Zgushchenka’s organic condensed milk packaging, photographed on a light neutral gray studio ground. The front tube presents a bold large-scale white brush-script Cyrillic wordmark filling the panel, supported by a repeat lemon illustration pattern and stacked “CONDENSED” text wrapped across the yellow body. The reverse shows ingredient copy, a certified-organic marker, barcode, and the irreverent brand tagline: “Condensed milk. Liquid candy. Lasts forever, good on everything.” White screw caps provide a clean anchor at the base of both tubes. The packaging system pairs expressive hand-lettered type with tight typographic information hierarchy — an organic dairy brand identity built for shelf presence in the modern food and beverage market. Brand identity and packaging design for a Ukrainian organic dairy brand launch, with custom Cyrillic type system and tube production by Art of Packaging, Vancouver, BC.
Two CLAY pitcher candles in contrasting colorways — cobalt blue and terracotta amber — displayed side by side. Both in the brand's signature pitcher form with angled pour spout and rough hand-textured ceramic surface. CLAY embossed logotype on each vessel. Visual identity design system — a signature shape deployed across a multi-colorway range as a coherent brand identity, by a packaging design studio in New York.
INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.
Four KAITO coffee capsule boxes in an alternating staggered offset arrangement against neutral grey, each box shifted to expose the box beneath. White coated paperboard, single-color cyan print. Front face shows the large striped KAITO wordmark; LØVE variant in white on the blue vertical band with concentric arc stripe pattern. Tasting notes: noisette, chocolat, caramel. Bilingual French/English pack copy. Origami bird logomark throughout. Art direction and brand identity and graphic design by a packaging design studio.
Two Redshift Glitch Cold Brew 500ml cans and glass of cold brew on wooden surface. White body with bold green glitch graphic and minimal black type. Environmental product shot. Art direction and visual identity design for specialty coffee by a packaging design studio in Vancouver.

what is art of packaging?

Branding, identity, art direction, and visual design. Studio creates high-level creative concepts, finesses every detail, and sets up production.

what’s the process?

Conversation then visualization. Conversation followed by feedback and visualization. Two to three rounds for concepts, then finessing. Production varies with realities of individual projects.

anything beyond that?

Studio produces a wide range of creative, organizational, and manufacturing work finessing creative concepts. This includes naming, packaging, advertising, communication design (physical and digital), interior, wayfinding and many more (often odd) things.

what about packaging?

Studio designs packaging in multiple markets, geographical areas, and legal regulations. With practice this results in an understanding of industry, structural design, process, manufacturing know-how, suppliers, materials and production. It’s interesting work.

does studio take on projects without packaging?

Yes, - this is a creative studio at large. With a good understanding of packaging.

Branding and identity design.
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281 Industrial Ave
Vancouver, BC
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