Typographically bold. Artistically minimal. Obsessively crafted. Packaging system celebrating the passionate pursuit of unexpected flavor combinations.

INVASATI is an Italian artisanal preserve maker creating unexpected flavor combinations that challenge and delight the palate.

The brand takes inspiration from the obsessive nature of food preservation and canning, transforming traditional techniques into contemporary culinary experiences.

Create a distinctive name, identity, and packaging system forming a brand that communicates the artisanal quality and innovative spirit of INVASATI's preserves.

Stand out in the premium preserve category while conveying commitment to unexpected flavor combinations and traditional methods.

Design approach develops brutalist typography and minimalist composition to create a bold, contemporary visual language.

The use of the brand name "INVASATI" builds a dynamic pattern that speaks to the obsessive nature of preservation, while the vibrant color and art provide a distinctive canvas that unifies the product line.

Illustration style oscillates between minimalist and modern adding  playful sophistication, to help customers navigate the unique flavors.

Process began with naming, developing the concept of "INVASATI" - Italian wordplay that captures both the literal act of canning and preservation as well as the metaphorical state of being consumed by passion.

This dual meaning became the foundation for developing the visual language. Infusing the concept of obsession through visual repetition enwrapping the packaging.

Precise grid system ensured brand consistency and product recognition while enhancing the artistic integrity of the design.

Repetition based branding system establishes a distinctive visual language that will flex and evolve as INVASATI develops its range of unexpected flavor combinations.