FED is a premier meal service in Canada.
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Designed by accredited dieticians, cooked by skilled chefs, nutrition personalized to individual, delivered to door in Vancouver, Toronto, Edmonton, Ottawa, ...
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Try it - fedfedfed.com
FED wordmark is the core building block.
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It is the meal.
Boxed or unboxed.
The main lockup we use for FED is a set of 3 in vertical or horizontal arrangements.
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The 3-set represents personalized selection.
For emphasis and focal point placement boxed mark variant can be added to (and positioned anywhere in) the lineup in either vertical or horizontal lockups.
When designing for applications (i.e. ads) where the layout allows for it the lineup can grow, showing extensive variety.
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Allowing for art directorial desicions.
FED color system extends variety, adding order, visual richness, and branding functionality.
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A color per shipping size, a color per web page, and a range of matching hues for many stylish and abstract applications in between the web and the order at the door.
