AOFP パッケージング
アート Aug 2027
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Concept
Packaging
Brand
AofP
Creative
concept is
an bold idea.
Side view of a FED meal delivery box featuring a kraft panel contrasted against a matte grey shell. The printed messaging emphasizes clarity and instruction—“Keep Refrigerated” in bold sans serif type and directional arrows alongside a line illustration of an open box. Additional microcopy reads “Healthy Eating on Autopilot” and “Dietitian-Designed & Chef-Prepared.” The large block lettering “FED” on the side panel asserts brand presence with minimal visual noise. This packaging design reflects an efficient, systematized brand identity developed for high-volume logistics, ideal for presentation within a branding-agency or packaging-design-studio context.Frontal flat view of the FED box showcasing its instructional panel. The layout includes graphic elements such as arrow icons, step-by-step diagrams, and a simplified box schematic. Key visual information—like the “THIS SIDE UP” label and “OPEN HERE” instruction—is clearly communicated. The typography is industrial yet friendly, using hierarchy and spacing to support usability. The branding strategy focuses on clarity, legibility, and trust—an approach typical of studios designing for direct-to-consumer food logistics and lifestyle brands.Overhead angled view of the FED box, highlighting the large typographic treatment on its lid. The word “FED” is printed in oversized capital letters in kraft orange against the deep grey of the box, creating strong shelf visibility. Repeated branding appears on the box’s side panel. The composition plays with scale and grid layout while maintaining a no-nonsense graphic language. This design communicates confidence and simplicity, aligning with visual systems created by branding-studios for food-tech and delivery-first startups.Rear view of the FED branded meal delivery box. The large “FED” wordmark continues on the sides and top, while the rear face features the brand’s web address “fedfedfed.com” and Instagram handle “@fed_hq” in matching orange typography. Text indicating “Dietitian-Designed & Chef-Prepared” reinforces brand values. The grey matte box finish and precision-cut folds reflect attention to structure and detail. This view highlights how identity and packaging converge to deliver clarity and consistency—hallmarks of a design agency specialized in scalable food systems branding.
AOFP
creates
brands.

Naming, identity, tone of voice, art & creative direction, branding, packaging design, advertising campaigns, and digital.

international work ↗

Design process starts with a consultation on aesthetic and messaging market fit.

Concurrently realistic concepts of studios creative vision for the project are produced. Keeping this initial work at the ‘consultation and concept’ level of fidelity results in rapid, thoughtful iteration via focused, market fitted design directions. It is an enjoyable, fast, and useful experience. Delivering brand and creative guidance, with matching visual concepts.

For clients in advanced stages AOFP carries on, developing, expanding and applying the results of the consultation. Executing comprehensive branding, advertising, and packaging design from initial concept to production.

For clients in product development consultation results are formed into a comprehensively detailed and visualized brand guide. Creating an effective set of tools to drive design and company vision for products, campaigns, investor pitches, and distributor outreach.

contact@
aofp.studio